AA wk 4

Of advertising trickery: this week required the investigation of two separate ads in terms of visual and audio content (and the connection between the two). Ad number one - Pro Barack Obama anti John Mccain election ad. barack obama speaking - pan over a black and white still of obama 'thoughtful' background music and narrative over shots of family house for sale, mccain on a talk show, another show with subtitle of key information then black screen with more key info followed by a shot of the white house with the final message of keeping mccain out of it coninciding with V I resolution of sound track. Seven houses This ad was quite simple in construction, minimal music and images required to back the key message that McCain is out of touch with the average American. Ad number two - condom ad father and son in super market ambient noise sound effects of sweets packet, shopping trolleys dialogue of kids temper tantrum and dad going shoosh more sound effects of kid shaking trolley, throwing things on the ground still screaming subtitle “use condoms” voice over naming condom brand and listing a couple of selling points Condom ad This ad uses standard techniques for realism in video, sound effects are logical and synced to actions. Note, the ambient noise dies down when the kid throws his temper tantrum making the screaming the centrepoint and all noise dies away for the voice over which provides some calm after being forced to listen to screaming kid (thusly subliminally reinforcing the saving graces of condoms ha ha). The sound map is coming, I need some sort of paint like software first. "Curse you mac and your lack of paint"!